Best Practices for your Online Newsroom
Comnicate is always keeping their finger on the Newsroom pulse, and with all this information we have put together a few of our Best Practices for online Newsrooms. If these few are not enough, make sure you check out the full version of our 21 Point Checklist Best Social Media Newsroom.
To begin with the basis of any media or newsroom is simple; make your content accessible and easy to share with others. Beyond this, there are a number of practices that can be used to leverage the aptitude of your corporate newsroom.
Here are our top 3:
1. Easy News Access – Making sure your media newsrooms is easily found is one of the most important things you can do for your company and its online presence. A clear and concise link to your newsroom should be prominently displayed on the main page of your website, we suggest a name that is easily recognisable with its function like Media Centre or Newsroom. You may also want to consider your SEO; your page should be able to be found from all major search engines, if youe struggling with your SEO strategy, check out our handy tips.
2. Fast Access to PR Contacts - Contact details for the Public Relations representative of your company should be openly shared and easily found. Some websites tend to be somewhat secretive with these details. Often you are confronted with a maze of clicks before you finally stumble across an email address, only to find an ambiguous, general info address. You may even want to consider listing the contact details of your PR rep on multiple pages of your newsroom, as well as a central directory.
3. News release in Optimized format – Your most recent media releases and posts should be the first seen by visitors to your newsroom. Professional newsrooms present each release with a headline, date and one-line summary. It is important that your releases are clear and labelled. It is also imperative that these posts can be easily shared and forwarded. Incorporating social media tools will ensure that the sharing process is smooth and seamless.
For some ideas of format and design check out our Newsroom.




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